Marketing
Sean has a strong background in marketing and communications.
He's managed marketing and communication projects for business, government and not for profit organisations.
He's worked for clients across a wide range of industries. Achieving records results consistently over a career spanning more than two decades.
Marketing Skills
MARKETING MANAGEMENT - Effective management of marketing team and resources to ensure appropriate systems, policies, processes, performance management, risk mitigation and continuous improvement in a high-performance, values-driven culture.
MARKETING STRATEGY - Working closely with the key stakeholders to identify and execute marketing strategy across markets.
MARKETING PLANNING - Preparing detailed written plans of action such as budgets, marketing plans, etc.
BRAND MANAGEMENT - Positioning, protecting and managing the brand. Re-branding.
DIGITAL MARKETING - Developing e-commerce, social media, mobile and content strategies. Overseeing website development and social media channels.
MARKETING COMMUNICATIONS - Developing and implementing effective integrated marketing communications programs across digital and traditional channels.
PUBLIC RELATIONS - Growing, guiding, and managing the consumer/stakeholder perception of brands/products/people.
TRADE MARKETING / EVENTS MARKETING - Planning and executing highly successful commercial events. And increasing demand with supply chain partners, such as distributors, wholesalers and retailers.
PARTNERSHIP MARKETING - Identifying, establishing and maintaining key brand and trade partnerships and growing joint sales & marketing opportunities.
Experience
He's held senior executive roles with strong marketing responsibilities:
Advisory Board Member @ Media Networks
National General Manager Sales & Marketing @ HIA
National Sales Director @ Sensis
Deputy Campaign Director @ Australian election campaign
CEO and COO @ BetterHR
He's worked on marketing and advertising campaigns for:
Business and Corporate: BetterHR, Sony, Visa, Godfrey’s, Hyundai, Mirvac, Sonic Healthcare, Peugeot, Mastercard and many more.
Government: ABC, ATO, Centrelink, Comcare, Defence, Department of Foreign Affairs & Trade, Department of Health, Parliament of Australia, etc).
Not for profit: North Foundation (formerly Kolling Foundation) at Royal North Shore Hospital, several business chambers and community organisations, etc.