Embedded Files
Leadership | Growth | Turnaround | Transformation | Value Creation
Sean Wilson is an experienced CEO, COO and commercial executive who helps businesses grow, improve performance, solve complex problems, and turn strategy into action by aligning people, operations and resources around results.
He brings more than 20 years of executive and commercial leadership experience, including over 10 years in Board-appointed CEO roles and Group Executive positions, including COO and Commercial Director.
His experience spans country and national management, multi-business operations, commercial strategy, sales, marketing, technology, product development, financial management, HR, people leadership and organisational transformation.
He has led organisations through the full business lifecycle, from establishing and commercialising start-ups and new business ventures to scaling established organisations, managing large and complex operations, executing turnarounds and transformations, integrating acquisitions and delivering successful business sales and exits.
His executive experience includes P&L responsibility of up to $89 million, leading more than 300 people across 50+ locations, supporting businesses with 60,000+ SaaS users and managing operations serving more than 50,000 members.
His proven track record includes building a SaaS business from start-up to more than $2 million in revenue within 12 months, turning loss-making operations profitable, delivering significant revenue and profit growth, leading multiple acquisitions and integrations, and creating sustainable commercial value. At BetterHR, his leadership contributed to a 150%+ share-price uplift.
His governance experience includes serving as a Board Member, Company Director, Chair, Company Secretary and Public Officer, with experience in Board reporting, financial oversight, risk management, compliance and organisational accountability.
Alongside his executive career, Sean works with business owners, founders, Boards and Executive Teams through business coaching, mentoring, executive leadership and advisory services. I bring practical experience, commercial insight and an operator's perspective to help organisations overcome challenges, make better decisions, improve performance and achieve their goals.
Executive Experience. Commercial Capability. Hands-On Execution.
Proven Track Record
Proven Track Record
His proven track record includes:
BetterHR: Conceiving, building, and launching the ‘BetterHR’ brand (previously Workforce Guardian), delivering 150%+ share-value uplift, double-digit revenue and profit growth, and scaling the business to 60,000+ SaaS users and 300+ partners (Telstra, ADP, industry associations, franchise groups, accountants).
Zonda Group/M7: Transforming a $20M+ multi-business group from losses to profitability through operational improvement, stronger financial controls and acquisition integration.
Housing Industry Association: Leading commercial operations across an $89M+ portfolio, restructuring 23 offices into a national operating framework and growing membership by 10,000+ to more than 50,000.
Sensis: Achieving 366%, 217% and 116% of sales targets across B2B and B2G roles, ranking as a top sales performer, and establishing and growing a government sales team serving 5,000 accounts to $33M+ annually.
Kolling Foundation: Strengthening financial reporting, governance, organisational accountability and fundraising for the medical research charity partner for Northern Sydney Local Health District.
Sharing Minds: Building a SaaS business from zero to $2M+ in sales, including generating $1M+ in banked revenue within six months and delivering the migration of 700,000+ legal clients, 1.5m legal records & 10TB+ sensitive documents while maintaining business continuity.
ColorTile: Transforming retail stores to improve sales and profitability, and establishing new business units (bathroom products, tiling installations).
Public Sector: Implementing GIS and leading digital transformation, improving access to information, asset management and operational efficiency.
Governance: Serving on 20+ boards and committees, including office-bearer roles for 10+ years (Company Director, Secretary, Chair).
Cross-Sector Experience: Professional Services | HR, Recruitment & Workforce Solutions | Technology, SaaS & Digital | Retail & Consumer Services | Healthcare & Medical Services | Media & Advertising | Membership & Industry Associations | Not-for-Profit | Government & Public Sector.
Who Sean helps
Boards
When the business needs stronger leadership, performance, governance or value creation.
CEOs & Executive Teams
When additional executive capability, commercial thinking or operational horsepower is needed.
Founders & Business Owners
When growth has created complexity, performance has stalled or the next stage requires a different operating model.
Investors & Stakeholders
When a portfolio company needs stabilisation, transformation, integration or preparation for exit.
How Sean Helps
Other Services: Business Planning & Strategy | Go-To-Market & Sales Strategy | Exit & Succession Planning
Have a challenge you're trying to solve?
Strategy & Planning
Are you clear about where you're heading and have a clear plan for how you will get there?
People & Culture
Do you have the right people, structure, culture and capability to maximise performance?
Data & Systems
Do you have whats needed to make timely, informed decisions and deliver products/services efficiently?
Productivity & Innovation
Are outdated processes and ways of working creating unnecessary friction in your business?
Marketing & Communications
Is your value clear to customers, and compelling enough to make them want to buy?
Sales & Business Development
Are you identifying, pursuing and converting the right opportunities to drive profitable growth?
Operations
Are your people, processes and technology working together to consistently deliver value?
Financial Management
Do you understand what is driving performance, profitability, cash and value, and what is exposing you to risk?
Talk to Sean about what's happening, where the opportunity lies and what needs to happen next.
Proven Scale
Proven Track Record
BetterHR
BetterHR
7+ years CEO
4 years COO
60,000+ users
300+ partners
150%+ share value uplift
70+ major technology initiatives
Zonda
Zonda
$20m+ portfolio
300+ people
50+ sites
5 acquisitions (NSW, VIC, SA, QLD)
Double-digit revenue growth
Loss → 34% gross profit
HIA
HIA
$89m revenue / P&L
300+ people
23 sites
50,000+ members
500+ courses, 8,000+ participants
20+ retail locations
Sensis
Sensis
$1.8b+ group
$909m → $1.8b+ revenue growth
Setup new national sales team
5,000+ government accounts
$1m+ major accounts
200%+ sales growth
What People Say About Sean
“Sean is a rare individual with Commercial, Management, Technical and interpersonal skills.”
Gaurav Srivastava - CEO, Absolute Vision Technology
“He transformed the business and delivered sustained top and bottom line performance improvements year on year.”
Margaret Munetsi - CFO, BetterHR + Principal, Countplus One
“He is brilliant at building a high performance culture, whilst empowering his team with the autonomy, tools, and resources to succeed."
David Wang - Head of Marketing, BetterHR
“Sean was more than a Manager, he was inspirational and a great mentor.”
Belinda Bouverie - General Manager Customer Care, HIA
“Sean’s ability to identify a challenge and create a roadmap to solve a problem is outstanding. ”
CF - Chairman of PE Board, Zonda
“He operates like a true executive operator: decisive, structured, and relentlessly focused on value creation. Sean doesn't just plan growth - he makes it happen."
MP - Sharing Minds
“Sean's approach to working with partners and ability to communicate with people at all levels is exceptional."
Gavin Silver - Elcom
“Thank you for your acute thinking and strategic advice. I honestly appreciate all that you have done - you were integral to the historic result"
Victor Dominello - Former Australia politician & NSW Minister 2008-2023
Where Sean has led, advised, worked
Google Sites
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