Sean Wilson

Sean Wilson helps organisations grow faster, operate smarter, and unlock value at critical inflection points.

He has led whole organisations (BetterHR, Zonda, Kolling Foundation) and national divisions in up to 10-figure enterprises (Sensis - Telstra Group, The Housing Industry Assocation, Sharing Minds). Roles such as CEO, COO and Commercial Director. With full P&L accountability up to $85m and responsibility for teams of 300+ across 20+ worksites, as well as large strategic partners. He has also founded and sold businesses, and served on boards and committees.

His work sits at the intersection of commercial strategy, technology optimisation, and human resources leadership. He takes on roles where that intersection is broken - and he fixes it. Whether rebuilding a leadership team, scaling a new division from zero to $1M in six months, or turning around a national business, he is drawn to high-stakes environments where clarity, structure, and execution make the difference.

Key Impact

• Zonda & Marine Seven (Group CEO) – Led $20m+ multi-entity portfolio across national healthcare staffing & recruitment, NDIS services and multi-site marine retail. Delivered 12-month strategic and operational targets in half the planned timeframe. Positioned portfolio assets for successful exit. Zonda Global - Transformed losses to 34% gross profit, delivered double digit revenue growth. Zonda Care - Resolved major compliance risks, increased revenue by double digits and positioned for successful sale. Marine Seven - Lifted operational efficiency across national retail group, integrated 5 acquisitions, grew forecast annual revenue by double digits.

• Housing Industry Association (GM) – Led $85m commercial group for a national peak body. Transformed declining membership into growth and expanded to 50,000+ members, grew training to 500+ courses and 8,000+ participants, increased apprentices to 600+, led successful national enterprise transformation across 23 sites.

• Sharing Minds – Built AIIM legal tech division from 0 to $1m revenue in 6 months. Delivered 12-month strategic and operational targets in half the planned timeframe.

• BetterHR (CEO, COO, CTPO) – Led multi-million-dollar national HR and employment law services organisation. Doubled revenue and gross profit, scaled platform to 60,000+ users, and increased enterprise value 250%+ over 7 years, funded entirely through internal cashflow, secured long-term strategic alliances: Telstra, ADP Payroll, franchise groups & industry bodies. Earned significant equity ownership through value creation. Led buyer narrative for successful exit.

• Sensis (Telstra Group) – Led multi-million-dollar national sales group for a 10-figure enterprise. Delivered 200%+ to target year on year, grew several accounts to $1m+, setup a new national team to improve sales and service delivery for over 5,000 government accounts. Worked closely with the Department of Prime Minister & Cabinet to develop and roll out a mandatory, consistent branding policy. Representative at National Press Club for 2 years.

• ColorTile - Led multi-million-dollar sales and marketing group. Delivered double digit growth across retail showrooms, trade customers, project builder partners and major projects division.

He has developed a reputation for recognising patterns of organisational performance and disruption that repeat across industry sectors. such as:

• Technology, SaaS and digital platforms

• Workforce services, HR and recruitment

• Media, marketing and advertising services

• Retail and consumer showroom sales

• Construction and building supply

• Professional and advisory services

• Healthcare, medical research and NDIS

• Government, member organisations and the not-for-profit sector

He is typically engaged when organisations need:

• Growth unlocked: Commercial and operational transformation

• Technology-enabled change: Delivering enterprise performance and efficiency

• Strategic turnaround: Stabilising organisations after complexity

• Scaling teams: High-performance leadership and workforce capability

• People & culture transformation: Aligning leadership, culture, and workforce strategy

• Organisational design: Structuring teams to support growth and accountability

• Board-aligned execution: Converting strategy into measurable results

His edge is combining pace with judgement. He identifies inflection points early, acts decisively, and moves fast without being reactive. This reduces false moves, accelerates alignment, and lifts execution quality. He operates with an owner’s mindset, equally comfortable leading as CEO or as part of a high-performing executive team. He is motivated by outcomes, not ego.

His qualifications span business, governance, technology, HR, legal services, training and director certification. He has also been admitted to professional bodies such as the Australian Institute of Company Directors, Governance Institute of Australia, Australian HR Institute and Information Technology Professionals Association.

> Contact Sean Wilson