Sean Wilson

Sean Wilson is an Australian businessman with a global outlook gained from extensive travel and international clients work.

He's served in board-appointed CEO and Managing Director roles for over a decade. With proven success in setting the overall strategic direction, making major corporate decisions and driving growth, profitability and capital-disciplined value creation across SaaS, HR, marketing, regulated services, retail and member-based organisations.

He's also served on many boards and committees, and in office bearer roles for over a decade (Chair, Company Secretary, Public Officer).

He's scaled complex organisations, held responsibility for P&Ls exceeding $85m+ and led national divisions within 10-figure enterprises. He's built multi-million-dollar new businesses from scratch, led product creation, turnarounds and transformations, delivered ACV and ARR growth, margin expansion, and exit-ready operating models.

• As CEO & Managing Director of BetterHR, he doubled revenue and profit, rebuilt the platform end-to-end, scaled to 60,000+ users and 300+ partners, secured major strategic alliances, delivered 25+ digital transformation initiatives, and increased enterprise value by 250%+, culminating in a major shareholding and successful exit.

• As CEO of a $20M+ multi-entity portfolio spanning healthcare staffing, NDIS services, and multi-site retail, he converted operating losses to 34% gross profit, resolved material compliance and governance risk in regulated healthcare environments, integrated five acquisitions across four states, lifted operational leverage, and positioned assets for successful sale and transition.

• As CEO & Managing Director at Kolling Foundation, he led a multi-million-dollar medical research foundation at Royal North Shore Hospital.

• As National General Manager Sales & Marketing at The Housing Industry Association (HIA), he led company-wide commercial operations for an industry association with ~50k members.

• As National Sales Director at Sensis, he led several top performing divisions for a $2b+ company owned by Telstra.

• As Commercial Director at Sharing Minds (Microsoft Gold Partner), he led commercialisation of a new legaltech division (SaaS, professional services). He built the business from zero to $1m+ in six months. With 58% ARR and a strong pipeline for future growth.

His qualifications span Business Management, Marketing, Legal Services, Human Resources, Information Technology and Company Director certification – backed by credentials from professional bodies including the AICD, ICDA, GIA, AHRI, ITPA and CEO Institute.

He operates with an owner’s mindset and is highly effective, and comfortable, in CEO, COO or group executive roles, working in close partnership with peers to drive value, transformation, and strategic execution.

He's typically engaged when growth has stalled, complexity has accumulated, or an organisation needs to be stabilised, professionalised, and positioned for its next phase. Whether that’s scale, integration, or exit.

His edge is combining pace with judgement. He identifies inflection points early, acts decisively, and moves fast without being reactive. Reducing false moves, accelerating alignment, and lifting execution quality.

He has an adaptable leadership style, with a strong ability to read the operating environment (growth or turnaround, regulated or entrepreneurial, stable or crisis), and deliberately adjust how he leads. He calibrates decision-making, communication, pace, and level of control to the context, aligning his approach to organisational maturity, risk profile, and leadership capability. He makes hard calls on capital, people, and priorities while building leadership teams and operating models that scale.

His early career across HR, sales & marketing and technology gives him an uncommon cross-functional fluency to connect people, revenue, and systems at the executive level.

He also has a long-standing commitment to community service, contributing volunteer leadership, governance and hands-on support across a range of not-for-profit and community organisations.

If you’re seeking an executive, business partner or advisor to help scale performance, manage risk, and strengthen enterprise value, contact Sean Wilson.

Flagship CEO Proof

CEO & Managing Director at BetterHR for over 7 years.

PE-style value creation | SaaS & professional services

Appointed by the Board to lead a multi-million-dollar HR SaaS and employment law advisory business, with full P&L, product, commercial and operational accountability.

• Doubled revenue and gross profit and increased enterprise value 250%+, funded entirely through internal cashflow.

• Rebuilt the SaaS platform end-to-end, materially lifting retention, ACV and scalability.

• Expanded to 60,000+ users and a national partner ecosystem (300+ partners).

• Secured strategic alliances with Telstra, Telstra Health and ADP, embedding defensible distribution.

• Achieved major shareholding due to his contributions

• Led governance and buyer narrative for successful exit (2024)

Investor & Board Appointed Mandates

CEO at Zonda Global / Zonda Care | Group COO at Venturely (PE Portfolio)

Turnaround, de-risking and exit preparation

Appointed by investors to lead a $20m+ portfolio across healthcare staffing, NDIS services and multi-site retail. Mandate focused on stabilisation, compliance, integration and value creation.

• Converted operating losses to 34% gross profit.

• Resolved material compliance and governance risk in regulated healthcare environments.

• Integrated five acquisitions across four states, lifting operational leverage.

• Positioned assets for successful sale and transition.

• Reported directly to PE board; led shared services across the portfolio.

CEO & Managing Director at Kolling Foundation

Turnaround, de-risking and growth

Appointed by the Board to lead a multi-million-dollar medical research foundation at Royal North Shore Hospital. Founded by NSW Government, University of Sydney, Ramsay Health, etc.

• Stabilised operations and resolved complex compliance issues; 

• Delivered 7 figure revenue growth across a group of DGRs;

• Launched $100M Kolling Building;

• Secured strategic alliances: Westfield, Ernst & Young (EY), ABC, PriceWaterhouseCoopers (PwC).

Commercial Director at Sharing Minds (Microsoft Gold Partner)

NewCo build & ARR creation

Brought in to commercialise and scale a new legal software division (SaaS, professional services, etc.

• Built the business from zero to $1m+ revenue in six months with 58% ARR.

• Achieved profitability in year one.

• Designed national distribution, pricing and partner strategy.

• Drove product roadmap (UX, AI, modular expansion).

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