Sean Wilson is an Australian CEO and board-level executive with over 20 years’ experience leading complex, multi-entity organisations through growth, turnaround and exit, with full P&L accountability exceeding $85m.
He holds qualifications across business, governance, marketing, HR, legal services and technology disciplines and has been admitted to multiple professional bodies.
He's served in board-appointed CEO and Managing Director roles for over a decade. With proven success in setting the overall strategic direction, making major corporate decisions and driving growth, profitability and capital-disciplined value creation across SaaS, HR, marketing, regulated services, retail and member-based organisations.
His early career in senior leadership roles across HR, sales & marketing and technology gives him an uncommon cross-functional fluency to connect people, revenue, and systems at the executive level.
He's also served on many boards and committees, and in office bearer roles for over a decade (Chair, Company Secretary, Public Officer).
He also has a long-standing commitment to community service, contributing volunteer leadership, governance and hands-on support across a range of not-for-profit and community organisations.
He operates with an owner’s mindset and he's highly effective, and equally comfortable, in CEO, or group executive roles (COO, CPO, CCO, CTO), working in close partnership with peers to drive value, transformation, and strategic execution.
He's scaled complex organisations, led national divisions within 10-figure enterprises, built multi-million-dollar new businesses from scratch, led product creation, turnarounds and transformations, delivered ACV and ARR growth, margin expansion, and exit-ready operating models.
His edge is combining pace with judgement. He identifies inflection points early, acts decisively, and moves fast without being reactive. Reducing false moves, accelerating alignment, and lifting execution quality.
He has an adaptable leadership style, with a strong ability to read the operating environment (growth or turnaround, regulated or entrepreneurial, stable or crisis), and deliberately adjust how he leads. He calibrates decision-making, communication, pace, and level of control to the context, aligning his approach to organisational maturity, risk profile, and leadership capability. He makes hard calls on capital, people, and priorities while building leadership teams and operating models that scale.
He's typically engaged when growth has stalled, complexity has accumulated, or an organisation needs to be stabilised, professionalised, and positioned for its next phase. Whether that’s scale, integration, or exit.
If you’re seeking an executive, business partner or advisor to help scale performance, manage risk, and strengthen enterprise value, contact Sean Wilson.
Flagship CEO & Senior Leadership Proof
As CEO & Managing Director of BetterHR, he doubled revenue and profit, rebuilt the platform end-to-end, scaled to 60,000+ users and 300+ partners, secured major strategic alliances, delivered 25+ digital transformation initiatives, and increased enterprise value by 250%+, culminating in a major shareholding and successful exit.
As CEO of a $20M+ multi-entity portfolio spanning healthcare staffing, NDIS services, and multi-site retail, he converted operating losses to 34% gross profit, resolved material compliance and governance risk in regulated healthcare environments, integrated five acquisitions across four states, lifted operational leverage, and positioned assets for successful sale and transition.
As CEO & Managing Director at Kolling Foundation, he led a multi-million-dollar medical research foundation at Royal North Shore Hospital.
As National General Manager Sales & Marketing at The Housing Industry Association (HIA), he led company-wide commercial operations for an industry association with ~50k members.
As National Sales Director at Sensis, he led several top performing divisions for a $2b+ company owned by Telstra.
As Commercial Director at Sharing Minds (Microsoft Gold Partner), he led commercialisation of a new legaltech division (SaaS, professional services). He built the business from zero to $1m+ in six months. With 58% ARR and a strong pipeline for future growth.
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