Leadership | Growth | Turnaround | Transformation | Value Creation
Executive Experience. Commercial Capability. Hands-On Execution.
Are you a business owner, founder, investor or Board looking for an experienced CEO, COO or hands-on commercial operator to help:
Grow revenue and profitability?
Improve business performance and productivity?
Solve complex commercial and operational problems?
Lead change, transformation or business turnaround?
Strengthen leadership, decision-making and accountability?
Turn opportunities and strategy into measurable results?
If yes, talk to Sean Wilson about where the opportunity lies and what needs to happen next.
Meet Sean Wilson
Sean Wilson is an experienced CEO, COO and commercial executive who helps businesses grow, improve performance, solve complex problems, and turn strategy into action by aligning people, operations and resources around results.
His proven track record includes:
Business Turnarounds & Value Creation: Transforming declining and loss-making businesses into profitable, growing operations, including delivering a 150%+ share-value uplift at BetterHR, doubling revenue and gross profit, and increasing profitability through operational improvement and financial discipline.
Business Growth & Commercialisation: Building businesses and new ventures from the ground up, including growing a SaaS division from zero to $2M+ in sales, banking $1M+ within 180 days, achieving profitability in year one, and founding and successfully exiting an IT services business.
Executive & Enterprise Leadership: Managing P&Ls of up to $89M, leading 300+ people across 50+ sites, overseeing multi-business operations, and transforming national operating models to improve performance, accountability and service delivery.
Sales, Marketing & Business Development: Achieving up to 366% of sales targets at Sensis, generating $20M+ in individual sales, establishing a national government sales operation serving 5,000+ accounts and generating $33M+ annually, and developing $1M+ strategic client relationships.
Strategic Partnerships & Customer Growth: Building 300+ strategic distribution and referral partnerships at BetterHR, including Telstra, ADP, franchise groups and industry associations, and developing commercial relationships and go-to-market channels across multiple sectors.
Operational Transformation & M&A: Integrating five acquisitions across four states at M7, restructuring national operations, improving financial controls, reducing costs, resolving complex operational and compliance issues, and transforming Zonda operations to achieve 34% gross profit within nine months.
Technology, SaaS & Digital Transformation: Leading 70+ major technology initiatives, scaling SaaS platforms to 60,000+ users, overseeing product development and platform redevelopment, and delivering complex migrations involving 700,000+ legal clients, 1.5 million records and 10TB+ of sensitive documents while maintaining business continuity.
Product Development & New Business Ventures: Developing and commercialising new products, services and business units, including launching online marketplaces, establishing retail and installation divisions, expanding digital channels and developing new go-to-market strategies.
Organisational & Membership Growth: Transforming HIA's $89M+ commercial operations across 23 sites, growing membership by more than 10,000 to 50,000+, expanding training to 500+ courses and 8,000+ participants, and growing apprenticeships beyond 600.
Governance, Risk & Accountability: Strengthening Board governance, financial reporting, audit, risk and compliance, and serving on 20+ boards and committees, including 10+ years in office-bearer positions.
No shortcuts, secret hacks or magic pills.
Just practical, proven support from someone who has done it.
Have a challenge you're trying to solve?
Strategy & Planning
Are you clear about where you're heading and have a clear plan for how you will get there?
People & Culture
Do you have the right people, structure, culture and capability to maximise performance?
Data & Systems
Do you have whats needed to make timely, informed decisions and deliver products/services efficiently?
Productivity & Innovation
Are outdated processes and ways of working creating unnecessary friction in your business?
Marketing & Communications
Is your value clear to customers, and compelling enough to make them want to buy?
Sales & Business Development
Are you identifying, pursuing and converting the right opportunities to drive profitable growth?
Operations
Are your people, processes and technology working together to consistently deliver value?
Financial Management
Do you understand what is driving performance, profitability, cash and value, and what is exposing you to risk?
Talk to Sean about what's happening, where the opportunity lies and what needs to happen next.
Proven Track Record
7+ years CEO
4 years COO
60,000+ users
300+ partners
150%+ share value uplift
70+ major technology initiatives
$20m+ portfolio
300+ people
50+ sites
5 acquisitions (NSW, VIC, SA, QLD)
Double-digit revenue growth
Loss → 34% gross profit
$89m revenue / P&L
300+ people
23 sites
50,000+ members
500+ courses, 8,000+ participants
20+ retail locations
$1.8b+ group
$909m → $1.8b+ revenue growth
Setup new national sales team
5,000+ government accounts
$1m+ major accounts
200%+ sales growth
What People Say About Sean
“Sean is a rare individual with Commercial, Management, Technical and interpersonal skills.”
Gaurav Srivastava - CEO, Absolute Vision Technology
“He transformed the business and delivered sustained top and bottom line performance improvements year on year.”
Margaret Munetsi - CFO, BetterHR + Principal, Countplus One
“He is brilliant at building a high performance culture, whilst empowering his team with the autonomy, tools, and resources to succeed."
David Wang - Head of Marketing, BetterHR
“Sean was more than a Manager, he was inspirational and a great mentor.”
Belinda Bouverie - General Manager Customer Care, HIA
“Sean’s ability to identify a challenge and create a roadmap to solve a problem is outstanding. ”
CF - Chairman of PE Board, Zonda
“He operates like a true executive operator: decisive, structured, and relentlessly focused on value creation. Sean doesn't just plan growth - he makes it happen."
MP - Sharing Minds
“Sean's approach to working with partners and ability to communicate with people at all levels is exceptional."
Gavin Silver - Elcom
“Thank you for your acute thinking and strategic advice. I honestly appreciate all that you have done - you were integral to the historic result"
Victor Dominello - Former Australia politician & NSW Minister 2008-2023
Where Sean has led, advised, worked