Sean Wilson

Sean Wilson is an Australian businessman with over 20 years experience leading growth, transformation and value creation across startups, scale-ups, and billion-dollar enterprises. He has a global outlook gained from travel to 35+ countries and international client work.

Throughout his career, he has held board-appointed CEO, COO, CTO and senior HR leadership roles with commercial responsibility for revenues of up to $85 million+. He has held full executive and P&L accountability, overseeing strategy, operations, financial performance, and the recruitment, leadership and development of thousands of employees across executive, professional and frontline workforces. He has served on numerous boards, including office-bearer positions such as Company Director and Company Secretary, and has remained deeply committed to delivering positive community impact and social outcomes.

His expertise sits at the intersection of commercial strategy, human resources leadership, and digital, data and technology optimisation. Whether driving revenue growth, rebuilding high-performing teams, scaling new divisions, or turning around national organisations, he is drawn to complex environments where clarity, structure and disciplined execution create lasting results.

Having recruited, led and developed thousands of workers, he brings a practical understanding of how people, systems and strategy combine to drive sustainable organisational performance. 

His edge is combining pace with judgement. He identifies inflection points early, acts decisively, and moves quickly without being reactive. This reduces false starts, accelerates alignment, and improves execution. He operates with an owner's mindset, equally comfortable leading as CEO or contributing as part of a high-performing team. He is motivated by outcomes, not ego.

He is typically engaged to stabilise, scale or reposition organisations facing periods of underperformance, rapid growth or strategic change by improving commercial performance, aligning operations and unlocking new opportunities for sustainable growth.

His qualifications span business, governance, technology, HR, legal services, training and director certification. He has also been admitted to professional bodies such as the Australian Institute of Company Directors, Australian HR Institute and Information Technology Professionals Association.

He has developed a reputation for recognising patterns of organisational performance and disruption that repeat across diverse sectors, including:

• Tech-enabled services (HR, LegalTech and SaaS)

• Retail and omnichannel

• Industry associations and peak bodies

• Government and not-for-profit

• Professional and business services

Current Focus

• Country Head @ Bettersource - Helping businesses scale smarter with high-performing remote managed teams across sales, technology, accounting, marketing, customer support, administration and operations. When a local hire is a better fit, Bettersource also offer a fixed-fee local recruitment service. 100+ businesses. 1000+ placements, 3+ years average talent retention.

Executive Impact

• BetterHR (CEO, COO, CTO, HRD) – Led multi-million-dollar national HR and employment law services organisation (SaaS, advisory). Over 7 years as CEO & Member of Board of Directors. Doubled revenue and gross profit, scaled platform to 60,000+ users, and increased enterprise value 250%+, funded entirely through internal cashflow. Secured long-term strategic alliances: Telstra, ADP Payroll, franchise groups & industry bodies. Earned significant equity ownership through value creation. Led buyer narrative for successful exit.

• Zonda Global, Zonda Care & Marine Seven (Group CEO) – Led $20m+ multi-entity portfolio across healthcare staffing & recruitment, NDIS services and marine sales & service (luxury & retail). Delivered 12-month strategic and operational targets in half the planned timeframe. Positioned portfolio assets for successful exit. Increased exit velocity by 3 months. Delivered double digit revenue growth. Transformed losses to 34% gross profit. Restructed national operations (eliminated inefficiencies, reduced costs, improved service). Integrated 5 acquisitions (NSW, QLD, VIC, SA x 2). Handled complex legal and compliance risks. Led national managed services team (IT, HR, marketing, sales, etc).

• Housing Industry Association (GM) – Led $85m commercial group for a national peak body. Transformed declining membership into growth and expanded to 50,000+ members, grew training to 500+ courses and 8,000+ participants, increased apprentices to 600+, led successful national enterprise transformation across 23 sites.

• Sharing Minds (Commercial Director) – Built AIIM legaltech division (SaaS, professional services) from zero to $1m+ revenue within six months. FY commercial uplift = over $2 million. Delivered 12-month strategic and operational targets in half the planned timeframe, and profitability in year one through disciplined pricing, cost control and GTM design. Migrated >700,000 legal clients, >1.5 million legal service records, transferred >10 terabytes of highly-sensitive legal documents, trained over 1200 users, etc.

• Sensis/Telstra Group (National Sales Director) – Led multi-million-dollar national sales group for a 10-figure enterprise. Delivered 200%+ to target YonY, grew several accounts to $1m+, setup a new national team to improve sales and service delivery for over 5,000 government accounts. Worked closely with the Department of Prime Minister & Cabinet to develop and roll out a mandatory, consistent branding policy. Representative at National Press Club for 2 years.

• ColorTile (General Manager Sales & Marketing) - Led multi-million-dollar sales and marketing group. Delivered double digit growth across retail showrooms, trade customers, project builder partners and major projects division.

• Government (IT Manager) - Led the delivery, security, reliability, and strategic management of information technology services for large organisations across multiple sites.