Sean Wilson

Leadership | Growth | Turnaround | Transformation | Value Creation

Need help growing your business, improving profitability, strengthening operations or solving complex problems?

Executive Experience. Commercial Capability. Hands-On Execution.

Sean Wilson has 20+ years of executive and commercial leadership experience, including 10+ years in Board-appointed CEO roles and Group Executive positions spanning multiple disciplines: operations, marketing, sales, human resources, technology and product.

He has led businesses and multidisciplinary teams across start-ups, scale-ups and large organisations, with responsibility for P&Ls of up to $89M and teams of 300+ people across 50+ sites.

His proven track record includes:

increasing revenue and share value by 150%+ and expanding customer base to 60,000+ users at BetterHR,
transforming a $20m+ multi-business group from losses to profit through operational improvement and acquisitions at Zonda Group,
turning around and leading commercial operations across an $89m+ portfolio and growing membership by 10,000+ to 50,000+ at HIA,
setting up a government team responsible for 5000 accounts, resolving complex errors and growing sales to $33m+ annually at Sensis,
delivering revenue growth and strengthening governance at Kolling Foundation,
building a SaaS business from zero to $2m+ in sales and profitability at Sharing Minds, and
serving on 20+ boards and committees, and in office bearer roles (Company Director, Secretary, Chair).

Alongside his executive roles, Sean is an accomplished business coach, mentor and advisor.

Motivated by purpose and outcomes rather than titles, Sean is equally comfortable leading a business, serving on a board or getting hands-on as an operator to manage sales and operations to deliver results.

Real Support From Someone Who’s Actually Done It.

Contact Sean

Who Sean helps

Boards

When the business needs stronger leadership, performance, governance or value creation.

CEOs & Executives

When additional executive capability, commercial thinking or operational horsepower is needed.

Founders & Business Owners

When growth has created complexity, performance has stalled or the next stage requires a different operating model.

Investors & Stakeholders

When a portfolio company needs stabilisation, transformation, integration or preparation for exit.

Have a challenge you're trying to solve?

Strategy & Planning

Are you clear about where you're heading and have a clear plan for how you will get there?

People & Culture

Do you have the right people, structure, culture and capability to maximise performance?

Data & Systems

Do you have whats needed to make timely, informed decisions and deliver products/services efficiently?

Productivity & Innovation

Are outdated processes and ways of working creating unnecessary friction in your business?

Marketing & Communications

Is your value clear to customers, and compelling enough to make them want to buy?

Sales & Business Development

Are you identifying, pursuing and converting the right opportunities to drive profitable growth?

Operations

Are your people, processes and technology working together to consistently deliver value?

Financial Management

Do you understand what is driving performance, profitability, cash and value, and what is exposing you to risk?

Talk to Sean about what's happening, where the opportunity lies and what needs to happen next.

Proven Scale

Proven Impact & Results

BetterHR

7+ years CEO

4 years COO

60,000+ users

300+ partners

150%+ share value uplift

70+ major technology initiatives

Zonda

$20m+ portfolio

300+ people

50+ sites

5 acquisitions (NSW, VIC, SA, QLD)

Double-digit revenue growth

Loss → 34% gross profit

HIA

$89m revenue / P&L

300+ people

23 sites

50,000+ members

500+ courses, 8,000+ participants

20+ retail locations

Sensis

$1.8b+ group

$909m → $1.8b+ revenue growth

Setup new national sales team

5,000+ government accounts

$1m+ major accounts

200%+ sales growth

What People Say About Sean

“Sean is a rare individual with Commercial, Management, Technical and interpersonal skills.”

Gaurav Srivastava - CEO, Absolute Vision Technology

“He transformed the business and delivered sustained top and bottom line performance improvements year on year.”

Margaret Munetsi - CFO, BetterHR + Principal, Countplus One

“He is brilliant at building a high performance culture, whilst empowering his team with the autonomy, tools, and resources to succeed."

David Wang - Head of Marketing, BetterHR

“Sean was more than a Manager, he was inspirational and a great mentor.”

Belinda Bouverie - General Manager Customer Care, HIA

“Sean’s ability to identify a challenge and create a roadmap to solve a problem is outstanding. ”

CF - Chairman of PE Board, Zonda

“He operates like a true executive operator: decisive, structured, and relentlessly focused on value creation. Sean doesn't just plan growth - he makes it happen."

MP - Sharing Minds

“Sean's approach to working with partners and ability to communicate with people at all levels is exceptional."

Gavin Silver - Elcom

“Thank you for your acute thinking and strategic advice. I honestly appreciate all that you have done - you were integral to the historic result"

Victor Dominello - Former Australia politician & NSW Minister 2008-2023