Commercial Management

Sean Wilson is a seasoned Australian executive with over two decades of commercial management experience, ensuring the profitable management of companies, projects, and contracts.

His leadership has spanned CEO, COO, and CCO roles in high-growth companies such as BetterHR, Zonda, Sensis, and ColorTile, with a proven record of transforming businesses, scaling operations, and delivering strong financial performance.

Sean has led complex organisations with up to 300 staff and managed budgets and P&Ls of up to $85 million. He has successfully executed business transformations, managed national operations, and navigated challenging environments including crisis management, restructures, and digital overhauls.

His expertise includes:

• Strategic Leadership & Growth: Delivered 137% annual revenue growth, 141% annual gross profit growth, and 252% share value growth at BetterHR, scaled new ventures, created new product and service lines, developed new pricing strategies, and executed turnaround strategies that led to record financial results. Earned 15% ownership of BetterHR from performance. Positioned the company for sale, attracted strong interest from potential buyers.

• Sales, Marketing & Business Development: Achieved over 200% annual sales growth in multiple roles, secured high-value partnerships (e.g., Telstra, ADP, Westfield), and built national sales pipelines across diverse industries.

• Operational Oversight: Directed large cross-functional teams and led full operational portfolios including HR, IT, finance, legal, marketing, and service delivery across multiple companies and industries.

• Governance & Board Roles: Served on 20+ boards and advisory committees, contributing in roles such as Chair, Company Secretary, and Public Officer.

Industries he has impacted include HR, tech, healthcare, recruitment, media, government, retail, and more, earning national recognition and awards for his leadership, innovation, and commercial acumen.