Embedded Files
Sean Wilson has a strong background in helping organisations set strategy and establish good governance frameworks to ensure organisations achieve their purpose.
Corporate Strategy (company-wide, overarching)
Business strategy (department-wide, contextual)
Functional strategy (team-wide, tactical)
Including:
Operational strategies
Pricing strategies
Product strategies
Sales strategies
Marketing strategies
Growth strategies
HR strategies
Innovation strategies
Aquisition strategies
Cost cutting strategies
IT strategies
Strategic Partnership strategies
Transformation strategies
Community Development strategies
And more
As CEO of BetterHR for over 7 years:
He led the design and rollout of integrated service delivery models for 60,000+ users and 300+ strategic partners, delivering seamless, multi-touchpoint customer journeys across software, consulting, and legal support services.
He also implemented data-driven customer value tracking systems that empowered the business to identify touchpoints, personalize engagement, and optimize the customer lifecycle—boosting both acquisition and retention.
Under his leadership, BetterHR transitioned from high customer churn to strong customer and employee retention, achieved through system upgrades, support enhancements, and journey mapping that prioritized ease-of-use and satisfaction.
As National General Manager of Sales & Marketing at HIA for 2.5 years:
He directed customer engagement across 23 offices, 200+ staff, and 1,000+ partners, implementing consistent and high-quality experiences from initial contact through to long-term membership and service renewal.
He was instrumental in the launch of a national call centre, two Home Ideas Centres, and digital engagement platforms, significantly enhancing the customer journey with improved accessibility, responsiveness, and tailored interactions.
His leadership drove a successful commercial turnaround, shifting the organization from declining membership to sustained growth—powered by innovative onboarding strategies, targeted communications, and ongoing value delivery.
He also launched a national business partner program that attracted over 10,000 new members, supported by personalized engagement tactics and structured retention campaigns that ensured long-term value and satisfaction.
Governance Expertise
Small and medium organisation experience
Business, government and not for profit experience
Chairing board meetings and shaping the agenda in relation to goals, strategy, budget, etc
Creating strategic plans and ensuring that they're followed
Ensuring efficient company administration, including record keeping
Ensuring legal compliance and ethical integrity
Reviewing financial performance (P&L, balance sheet, investments, audits, etc)
Communicating with shareholders and members on matters of corporate governance
Chairing annual and extraordinary general meetings (AGMs and EGMs)
Speaking with investors and significant stakeholders
Liaising with and counselling board members, as appropriate
Google Sites
Report abuse