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Sean Wilson has a strong background in strategic planning, including under uncertain conditions such as major crisis.
He's skilled at using strategic planning as a structured approach to solving complex problems by helping define the issue, exploring potential solutions, and implementing a plan with clear goals and metrics, etc.
He's skilled in setting goals and achieving them by helping define a clear vision, identifying strategic priorities, developing measurable goals, creating action plans to implement the strategy, monitoring and evaluating regularly to ensure success, etc.
He's skilled at helping identify the root cause, generating alternatives, evaluating options, and continuously monitoring and adjusting the plan, as well as creating and executing roadmaps that guide teams towards a shared goal, whether at an organizational level or focused on a specific problem.
He's created and executed successful strategies across diverse Industries, including sales, marketing, human resources, technology, recruitment, retail, advertising, digital services, healthcare, government, and more. Strategies include:
Corporate strategy: Focusing on the organisation as a whole and its overall direction.
Business unit strategy: Focusing on individual business units or market segments.
Functional strategy: Focusing on specific areas within the organisation, such as marketing, sales, human resources, finance, operations, supply chain, etc.
IT strategy: Focusing on how technology can support business goals and better decision making.
And more.
His strategic planning ability is demonstrated by over 20 years of success in executive management roles, and on over 20 boards & committees. Including:
Operational strategies
Pricing strategies
Product strategies
Sales strategies
Marketing strategies
Growth strategies
HR strategies
Innovation strategies
Aquisition strategies
Cost cutting strategies
IT strategies
Strategic Partnership strategies
Transformation strategies
Community Development strategies
And more
As CEO, MD and HRD of BetterHR for over 7 years:
He led the design and rollout of integrated service delivery models for 60,000+ users and 300+ strategic partners, delivering seamless, multi-touchpoint customer journeys across software, consulting, and legal support services.
He also implemented data-driven customer value tracking systems that empowered the business to identify touchpoints, personalize engagement, and optimize the customer lifecycle—boosting both acquisition and retention.
Under his leadership, BetterHR transitioned from high customer churn to strong customer and employee retention, achieved through system upgrades, support enhancements, and journey mapping that prioritized ease-of-use and satisfaction.
As National General Manager of Sales & Marketing at HIA for 2.5 years:
He directed customer engagement across 23 offices, 200+ staff, and 1,000+ partners, implementing consistent and high-quality experiences from initial contact through to long-term membership and service renewal.
He was instrumental in the launch of a national call centre, two Home Ideas Centres, and digital engagement platforms, significantly enhancing the customer journey with improved accessibility, responsiveness, and tailored interactions.
His leadership drove a successful commercial turnaround, shifting the organization from declining membership to sustained growth—powered by innovative onboarding strategies, targeted communications, and ongoing value delivery.
He also launched a national business partner program that attracted over 10,000 new members, supported by personalized engagement tactics and structured retention campaigns that ensured long-term value and satisfaction.
Governance Expertise
Small and medium organisation experience
Business, government and not for profit experience
Chairing board meetings and shaping the agenda in relation to goals, strategy, budget, etc
Creating strategic plans and ensuring that they're followed
Ensuring efficient company administration, including record keeping
Ensuring legal compliance and ethical integrity
Reviewing financial performance (P&L, balance sheet, investments, audits, etc)
Communicating with shareholders and members on matters of corporate governance
Chairing annual and extraordinary general meetings (AGMs and EGMs)
Speaking with investors and significant stakeholders
Liaising with and counselling board members, as appropriate
Strategic Plans Implemented by Sean Wilson
Strategic Plans Implemented by Sean Wilson
🧭 Corporate Strategy
Development of overarching plans for organizational direction and long-term growth
Restructuring for improved efficiency and scalability
Expansion planning into new markets and sectors
📊 Business Strategy
Go-to-market strategies for new products and services
Strategic positioning against competitors
Client acquisition and retention frameworks
🛠 Functional Strategies
Sales and marketing strategies to drive growth and brand visibility
HR strategies to build high-performing, inclusive teams
Financial planning and cost management strategies
💻 Digital & IT Strategy
Implementation of cloud platforms, automation tools, and cybersecurity measures
Digital transformation roadmaps to modernize operations
⚙️ Operational Strategy
Streamlining business operations to improve efficiency
Implementing key performance metrics and reporting systems
Service delivery optimization strategies
💼 Growth & Commercial Strategy
Revenue diversification strategies
Partnerships with major organizations (e.g., Telstra, ADP)
Scaling operations to support rapid growth
🏢 Organizational Transformation
Turnaround strategies for underperforming businesses
Cultural transformation to align teams with strategic goals
Innovation strategies to foster continuous improvement
👥 Governance & Compliance
Strategic plans for board governance and stakeholder management
Risk management and legal compliance initiatives
🏙 Community & Social Impact Strategy
Strategies to support community development and stakeholder engagement
Sean Wilson's strengths include:
Executive Management - Over 20 years real-world leadership experience (CEO BetterHR, Zonda Global, Zonda Care, Kolling Foundation, etc. As well as Group COO Venturely, National Sales Director at Sensis, National General Manager Sales & Marketing at The Housing Industry Association, Senior Advisor to a Member of Parliament, etc). He's managed whole organisations, large cross-functional teams of 300+ people across multiple workplaces and borders, lobal service delivery and all levels of stakeholder relationships (employees, contractors, the board, government, shareholders, investors, suppliers, partners, resellers, etc).
Boards & Committees - He's served on over 20 boards and committees (business, not-for-profit, & ministerial appointments). Including office-bearer roles (Chair, Secretary, Public Officer, etc).
Commercial Management - He's scaled several multi-million-dollar businesses and led the profitable management of companies, projects, and contracts. He’s led national sales teams and marketing strategies (B2B, B2G, B2C). At Sensis, he was responsible for 5000+ business & government accounts up to $1.5m+ each: Sony, Visa, Hyundai, Mirvac, Sonic Healthcare Group, Defence, Parliamentarians, ASIO, Human Services, Centrelink, US Embassy, etc).
Strategic Planning & Governance - Proven ability to set strategy and establish good governance frameworks to ensure organisations achieve their purpose. Including preparing and executing detailed plans of action to achieve short, medium, and long-term business objectives for many businesses (business growth, financial stability, operational efficiency, customer and employee satisfaction, increased shareholder value, etc).
Human Resources Management - Strong skills in helping companies achieve best-practice HR management (hiring, employment contracts, paying, performance, exiting, etc). and compliance (employment laws such as Fair Work Act, National Employment Standards and Modern Awards, WH&S, etc).
IT Management - Advanced technology skills. He’s managed multi-million-dollar IT projects and budgets, a diverse set of skilled IT professionals, and complex multi-site IT operations for business, government, and not-for-profit organisations.
Financial Management - He’s successfully managed budgets/P&Ls up to $80m+, balance sheets and cashflow responsibilities. With proven results in achieving top and bottom-line performance improvements, improving assets and liabilities management, improving financial controls, etc. He's also managed complex shareholder disputes and compliance risks, etc.
Business Transformation - He’s led successful business transformation projects (organisation, management, culture, digital, etc) to boost overall performance through increased revenue, lower operating costs, and better customer satisfaction and workforce productivity.
He's been admitted to professional bodies, including the Australian Institute of Company Directors, Governance Institute of Australia, CEO Institute, Australian HR Institute, Information Technology Professionals Association, Professionals Australia, etc.
As CEO at BetterHR for over 7 years, he achieved:
A business strategy to increase market share by launching a new product line.
A marketing strategy to attract new customers through online advertising.
A financial strategy to reduce costs and improve profitability.
A personal strategy to achieve a fitness goal by following a workout pla
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