Business Tranformation

Sean Wilson has a strong background in leading business transformation across diverse sectors including technology, HR, healthcare, recruitment, media, industry associations and professional services.

With an extensive background in CEO, COO, and CCO roles, Sean has built a strong reputation for leading organisations through critical change, unlocking growth, and delivering measurable commercial impact.

Sean has repeatedly taken businesses from stagnation to scale by implementing modernisation strategies, streamlining operations, and developing high-performance cultures.

Proven Project Management Expertise

Proven Business Transformation Expertise

As CEO & Managing Director of BetterHR, he led a full-scale business turnaround -transforming a struggling HR software and employment law advisory provider into a multi-award-winning national leader with over 60,000 users and more than 300 partners (Telstra, Telstra Health, ADP, Xero, industry associations, franchise groups, etc). Under his leadership, the company achieved double-digit revenue growth, over 250% increase in share value, record profits, increased customer retention, and wide industry recognition with national and global awards.

As CEO at Zonda, he led a full-scale business turnaround - transforming a a group of companies ($5-10m) in the healthcare recruitment and NDIS sectors. He redefined commercial operations, improved profitability, and aligned diverse business units around unified goals. His work enabled greater scalability, reduced inefficiencies, and positioned these businesses for long-term success. He delivered double digit revenue growth and transformed losses to 34% gross profit in just 6 months.

As National General Manager Sales & Marketing for HIA, he led the transformation of several business units for one of Australia’s largest industry associations. Resulting in increased revenue ($85M+), membership (50,000+), apprentices (600+), etc. His work included a successful national restructure of 23 offices across Australia.

As National Sales Director for Sensis, he delivered double-digit annual revenue growth for one of Australia’s largest advertising companies for over 4 years. He smashed many records and won multiple awards for sales and sales leadership (eg. #1 sales, $million sale, CEO Club).