Business Tranformation

Sean Wilson has a strong background in leading business transformation across diverse sectors including technology, HR, healthcare, recruitment, media, industry associations and professional services.

With an extensive background in CEO, COO, and CCO roles, Sean has built a strong reputation for leading organisations through critical change, unlocking growth, and delivering measurable commercial impact.

Sean has repeatedly taken businesses from stagnation to scale by implementing modernisation strategies, streamlining operations, and developing high-performance cultures.

Proven Business Transformation Expertise

As CEO & Managing Director of BetterHR, he led a full-scale business turnaround -transforming a struggling HR software and employment law services provider into a multi-award-winning national leader with over 60,000 users and more than 300 partners (Telstra, Telstra Health, ADP, Xero, industry associations, franchise groups, etc). Under his leadership, the company achieved double-digit revenue growth, over 250% increase in share value, record profits, increased customer retention, and wide industry recognition with national and global awards. He also successfully led BetterHR through extreme economic uncertainty during the COVID-19 pandemic.

As CEO at Zonda & Marine Seven, he led a full-scale business turnaround - transforming a $20m PE portfolio of companies across the healthcare recruitment, NDIS and marine retail sectors. He redefined commercial operations, improved profitability, and aligned diverse business units around unified goals. His work enabled greater scalability, reduced inefficiencies, and positioned these businesses for long-term success. He delivered double-digit revenue growth and transformed losses to 34% gross profit for Zonda in just 6 months.

As National General Manager Sales & Marketing for HIA, he led a national transformation for one of Australia’s largest industry associations. Successfully leading the creation of a national team with hundreds of staff across 23 offices, including every state and territory in Australia. Resulting in increased revenue ($85M+), membership (50,000+), apprentices (600+), training (500+ courses and 8,000+ participants), etc.

As National Sales Director at Sensis (Telstra Group), he led a national transformation for one of Australia's top 10 companies. He setup a new national team to improve sales and service delivery for over 5,000 government accounts, including all commonwealth departments (e.g. AG, Defence, Health, PM&C, Human Services, Finance, DFAT), agencies (e.g. ATO, ASIO, AFP), statutory bodies (e.g. RBA, ACCC, APRA, ASIC) and the judiciary (e.g. Federal Court, High Court), and over 100 foreign diplomatic missions including all embassies, high commissions and consulates (e.g. USA, China, UK, Canada). He worked closely with the Department of Prime Minister & Cabinet to develop and roll out a mandatory, consistent branding policy across departments and agencies in 2003 (coat of arms, etc). He also represented Sensis/Telstra at National Press Club for 2 years. He delivered multi-million dollar growth year on year, smashed many records and won multiple awards for sales and sales leadership (eg. #1 sales, $million sale, CEO Club).