Sales & Marketing

Sean Wilson is a seasoned sales and marketing leader with over two decades of experience driving growth and transformation across diverse industries, including HR, technology, healthcare, recruitment, digital services, retail, membership, and more.

His career encompasses senior commercial roles such as National Sales Director, National General Manager of Sales & Marketing, Chief Commercial Officer, and Chief Executive Officer, where he has consistently delivered record-breaking results.

He's scaled several multi-million-dollar businesses, transformed losses to profits, built powerful sales pipelines, and closed multi-million-dollar deals.

Sean's expertise lies in building high-performance cultures, developing scalable sales processes, and executing integrated sales and marketing strategies that drive top-line growth and market share expansion. His leadership has been instrumental in transforming underperforming businesses and leading them to sustained success. 

With a track record of success in both corporate and entrepreneurial settings, Sean Wilson brings a wealth of knowledge and a results-driven approach to sales and marketing leadership.

Sales & Marketing Leadership & Management

• As CEO at The Housing Industry Association, he successfully led a national sales & marketing team with over 200 people across 23 offices and all states/territories to achieve over $85m in sales, including 125% growth in membership sales. He transformed losses to profit, then achieved sustained growth after years of decline. He led membership managers in each region, retail staff in most offices, call centre staff in the national member service centre in Sydney, staff in Home Ideas Centres, marketing, publications, events, etc.

• As CEO at Zonda (Zonda Global, Zonda Care, etc), he successfully led a national sales & marketing team with over 100 people across several companies. To transform declining customers and losses into growth and profits. Zonda Global, supporting healthcare facilities across Australia with staffing solutions (hospitals, aged care, etc). Zonda Care, supporting people living with disabilities. Venturely, supporting clients with managed services HR, IT, marketing, sales, etc). And more (Marine Seven national dealerships, etc).

• As CEO of Marine Seven, he successfully led a national sales & marketing team for a group of luxury and recreational boat sales and service dealerships (NSW, VIC, SA, QLD, etc). He successfully created new floorplan management systems to improve sales efficiency and effectiveness, and created new sales channels (eg. an online marketplace: BoatSearch).

• As National Sales Director at Sensis, he successfully led a national team including call centre, account managers, and key account managers to achieve $33.9m in sales, including $11.5m in federal government sales. He was responsible for over 5000 business & government accounts up to $1.5m+ each (Visa, Hyundai, Mirvac, Sonic Healthcare, Defence, Parliamentarians, Human Services, Centrelink, US Embassy, etc).

• As Director of Sales & Marketing at ColorTile, he successfully led the sales and marketing team to drive business growth across retail showrooms, trade customers, project builder partners and major projects division. Working closely with the Managing Director, Sean helped the company during a period of significant growth including servicing thousands of retail customers with tile and bathroom solutions and major property developers with some of Australia's largest building projects (1 Bligh St Sydney, Hilton Hotel Gold Coast, Mercedes Showrooms, Honda Showrooms, etc).

• Sales Leadership: Directed sales teams of 300+ across 20+ locations. Managed $85M+ P&Ls, consistently exceeded targets, and broke sales records in B2B, B2C, and B2G markets.

• Strategic Sales & Marketing: Designed and executed integrated sales and marketing strategies that drove top-line growth, improved customer acquisition and retention, and expanded market share.

• Business Development & Deal-Making: Built and maintained strategic partnerships, negotiated and closed high-value deals ($1M+), and led M&A initiatives across various sectors.

• Performance Coaching: Rebuilt underperforming sales teams, implemented high-impact sales processes, and mentored team members into top performers.

Sales Awards & Honours

• Commendation for Growth (Sales & Profit), Zonda Care.

• Commendation for Growth (Sales & Profit), Zonda Global.

• Commendation for Growth ($m+), Kolling Foundation Board of Directors.

• Commendation for Growth (10,000+ new members), HIA.

• CEO Club Award (Record Sales), Sensis x multiple years.

• Pinnacle Award for National Service Excellence, Sensis.

• National Sales Person Award ($m+ sale) - Sensis.

• No. 1  Sales Award - 231% to target, Sensis.

• No. 1  Sales Award - 366% to target, Sensis.

• And more.

Top Sales Performer at Sensis

Sean was also a top salesperson and sales manager at Sensis for many years. Including:

• 2004-5 National Sales Director (#1 sales award. Achieved $33.9m in national sales, including $11.5m in federal government sales, and 116% to target).

• 2004: CEO Club Award (3rd time).

• 2004: Key Accounts Manager – Nationally (#1 sales award. Achieved $9m+ in sales and 217% to target. Promoted to National Sales Director)

• 2003: CEO Club Award (2nd time).

• 2003: Award for Excellence: No. 1 for Net Sales.

• 2003: National Sales Person of the Month Award.

• 2002: SAMS Rookie Award.

• 2002: Senior Accounts Manager (#1 sales award. Achieved $1.081m+ sales growth and 366% to target. Promoted to Key Accounts).

• 2002: CEO Club Award (1st time).

• 2002: Outstanding Achiever Award: 133% to target in first canvas.

• 2002: Accounts Manager (Achieved annual target in 3 months. Promoted to Senior Accounts).

• 2001: Business Analyst (led sales strategy transformation).