Sales & Marketing

Sean has led sales, marketing and commercial functions ranging from individual business units to national organisations with hundreds of employees, significant P&L accountability and operations across multiple locations. His experience spans B2B, B2C and B2G markets, including advertising, SaaS, professional services, retail, healthcare, disability services, staffing and industry associations.

The Housing Industry Association

As National General Manager Sales & Marketing at the Housing Industry Association, Sean led a substantial national commercial operation during a period of significant organisational change.

He transformed years of declining revenue and membership into double-digit revenue growth, helping grow revenue to more than $85 million and membership to more than 50,000 members. He also transformed losses into profitability before delivering sustained growth.

His responsibilities included leading membership managers across each region, retail teams in offices nationally, the national member service centre, Home Ideas Centres, marketing, publications, events and other commercial functions.

Key achievements included:

• Grew revenue to $85M+.

• Expanded membership to 50,000+ members.

• Increased HR training delivery to 500+ courses and 8,000+ participants.

• Expanded the apprenticeship program to 600+ apprentices.

• Delivered a successful national restructure across 23 offices and 300+ employees.

• Established a new business partner program which grew to 10,000+ members.

• Returned underperforming operations from losses to profitability and sustained growth.

Sensis, part of Telstra

As National Sales Director at Sensis, Sean led commercial operations across several divisions within one of Australia's largest advertising businesses, including White Pages, Yellow Pages, Whereis, Trading Post, Sensis 1234 and Telstra Directory Assistance.

During this period, the core business grew from approximately $909 million to more than $1.8 billion.

Sean delivered significant sales growth, resolved complex commercial and operational challenges involving both Sensis and Telstra Board priorities, and established a national team to improve sales and service delivery across more than 5,000 government accounts.

The portfolio included Commonwealth departments, agencies, statutory authorities, the judiciary and more than 100 foreign diplomatic missions.

Key achievements included:

• Delivered 200%+ year-on-year sales growth.

• Built several customer accounts exceeding $1 million.

• Led and grew major accounts including Sony, Visa, Mastercard, Hyundai, Mirvac, Sonic Healthcare and Ford.

• Established a national government sales and service capability supporting 5,000+ accounts.

• Supported the Department of Prime Minister & Cabinet with the development and rollout of consistent Australian Government branding requirements.

• Delivered 99.9% uptime across digital platforms while meeting strict service level agreements.

• Represented Sensis at the National Press Club for two years.

• Received multiple sales, leadership and CEO recognition awards.

Sharing Minds

As Commercial Director at Sharing Minds, Sean led the commercialisation of a new SaaS division and developed the sales and marketing capability required to take the business to market.

Within six months, sales grew from zero to more than $1 million banked, exceeding $2 million for the financial year across all channels, while building a strong pipeline to support future growth.

Key achievements included:

• Commercialised a new SaaS division.

• Grew sales from $0 to $1M+ banked within six months.

• Generated $2M+ in annual sales across all channels.

• Delivered 58% annual recurring revenue (confirmed for the year ahead).

• Signed more than 1,000 licensed users and over 1,600 pre-paid professional service hours.

• Built the sales pipeline and commercial foundations for continued growth.

ColorTile

As Director of Sales & Marketing at ColorTile, Sean led sales and marketing across retail showrooms, trade customers, project builder partners and the major projects division.

Working closely with the Managing Director, he helped support a period of significant growth across the business, servicing thousands of retail customers while supporting major property developers and high-profile building projects.

Zonda Group

As CEO of Zonda Global, Zonda Care and associated businesses, Sean led national sales and marketing teams across multiple companies.

He transformed declining customer numbers and financial losses into growth and profitability while overseeing businesses operating across healthcare staffing, disability services, retail dealerships and managed services.

The portfolio included 300+ people across:

• Zonda Global: National healthcare staffing solutions.

• Zonda Care: Disability and support services.

• Marine Seven: National retail dealership and service operations.

• Venturely: Shared managed services including HR, IT, marketing and sales.

Leadership Capability

Across his executive career, Sean has:

• Led sales, marketing and commercial teams of 300+ people across 20+ locations.

• Held P&L accountability of up to $85 million.

• Built and executed sales and marketing strategies that delivered revenue growth, improved acquisition and retention and increased market share.

• Rebuilt underperforming commercial teams and implemented stronger sales processes and performance disciplines.

• Developed strategic partnerships and negotiated high-value commercial agreements.

• Led businesses through growth, turnaround, transformation, acquisitions and integration.

Sean's leadership approach combines commercial strategy with operational execution, ensuring that sales and marketing functions are not simply well managed, but directly connected to revenue, profitability, customer outcomes and enterprise value.

Sean is not an executive who has spent his career managing commercial teams from a distance.

Before moving into senior executive leadership, he built his career directly in sales, business development and key account management. He personally generated millions of dollars in revenue, won major national accounts, exceeded demanding sales targets and progressed rapidly through increasingly senior commercial roles.

That hands-on experience remains central to how he operates today.

Sean understands the practical reality of building a pipeline, prospecting, developing customer relationships, presenting solutions, negotiating commercial terms and closing business because he has personally done it throughout his career.

Top Sales Performer at Sensis

Sean was one of Sensis' highest-performing salespeople and sales leaders, progressing rapidly from Business Analyst through Accounts Manager, Senior Accounts Manager and Key Accounts Manager before being promoted to National Sales Director.

His progression reflected consistent commercial performance and an ability to personally generate significant revenue.

Key achievements included:

• 2001: Business Analyst
  Led sales strategy transformation initiatives.

• 2002: Accounts Manager
  Achieved his annual sales target within three months and was promoted to Senior Accounts Manager.

• 2002: Senior Accounts Manager
  Achieved more than $1.081 million in sales growth and 366% of target, receiving the #1 sales award before promotion to Key Accounts Manager.

• 2002: CEO Club Award
  First CEO Club recognition.

• 2002: Outstanding Achiever Award
  Achieved 133% of target during his first sales campaign.

• 2003: Key Accounts Manager
  Received the Award for Excellence as #1 nationally for net sales.

• 2003: CEO Club Award
  Second CEO Club recognition.

• 2003: National Salesperson Award.

• 2004: Key Accounts Manager, National
  Achieved more than $9 million in sales and 217% of target, receiving the #1 national sales award before promotion to National Sales Director.

• 2004: CEO Club Award
  Third CEO Club recognition.

• 2004–05: National Sales Director
  Personally contributed to $33.9 million in national sales, including $11.5 million in Federal Government sales, achieving 116% of target and receiving the #1 sales award.

Across his Sensis career, Sean also received multiple Top Sales, Top Sales Manager, CEO Club and National Salesperson awards.

Personally Closing Major Business

Sean's experience includes personally developing and closing major commercial opportunities across corporate, government and enterprise markets.

He has:

• Personally generated and closed millions of dollars in sales.

• Won and developed $1M+ customer accounts.

• Managed major accounts including Sony, Visa, Mastercard, Hyundai, Mirvac, Sonic Healthcare and Ford.

• Developed commercial relationships across Federal Government departments, agencies, statutory authorities and diplomatic missions.

• Negotiated complex commercial agreements involving large organisations and multiple stakeholders.

• Built new business pipelines from the ground up.

• Personally contributed to sales while simultaneously leading commercial teams.

Commercialising New Businesses

At Sharing Minds, Sean did not simply oversee the commercial strategy for a new SaaS division.

He helped take the business directly to market, engaging customers, developing opportunities and converting prospects into paying clients.

Within six months, sales grew from zero to more than $1 million, exceeding $2 million during the financial year, with more than 1,000 licensed users and 1,600 pre-paid professional service hours signed.

This experience demonstrates his ability to move beyond strategy and directly execute the activities required to commercialise a new product or service.

Executive Leadership With a Salesperson's Instinct

Sean's senior executive experience means he can lead strategy, organisational performance, people and operations at scale.

His sales background means he also knows when to step directly into the commercial process.

Depending on the needs of the business, he can:

• Develop and refine a go-to-market strategy.

• Build value propositions and commercial messaging.

• Identify and pursue target customers.

• Open doors and develop senior relationships.

• Support sales teams on major opportunities.

• Negotiate complex commercial agreements.

• Personally assist with closing strategically important deals.

• Build sales processes, pipelines and performance disciplines.

• Coach sales and business development teams using practical experience rather than theory.

Sean brings the perspective of an experienced CEO and commercial leader, combined with the instincts and practical capability of someone who has personally built pipelines, won customers and closed millions of dollars in sales.

That combination enables him to lead from the Boardroom when required and from the frontline when commercial execution matters most.