Executive Management

Sean Wilson is an accomplished executive leader with 20+ years experience leading multi-million-dollar organisations and divisions to achieve their mission.

He's served in board appointed CEO roles for over 10 years, and on boards and committees for businesses, government and not for profits, including office bearer roles, for over a decade.

He's led whole organisations, scaled several multi-million-dollar businesses, and built many high-performing teams. With proven skills in creating strategies, as well as preparing and executing detailed plans of action to achieve short, medium, and long-term business objectives (business growth, financial stability, operational efficiency, customer and employee satisfaction, succession/exit/sale, etc).

He has a highly adaptive leadership style. With proven ability to adapt strategically as needed to achieve mission-critical outcomes.

Over 20 Years Of Success

As CEO & Managing Director at BetterHR for over 7 years, he led a national HR SaaS and employment law advisory firm supporting over 60,000 users. Reported to the Board. Delivered full commercial, operational, and product leadership. His contributions were recognised with equity.

• Doubled revenue & gross profit; increased share value 250%+ using internal cashflow only.

• Expanded customer base to 60,000+ users and increased ACV & retention.

• Secured long-term strategic alliances: Telstra, Telstra Health, ADP Payroll, franchise networks & industry bodies.

• Delivered 25+ digital transformation projects including complete SaaS rebuild and mobile platform.

• Led service delivery across 300+ partners and all internal functions: HR, Sales, Marketing, Finance, Tech.

• Served as Board Director, Company Secretary & Public Officer for 7 years.

• Won multiple awards for leadership, and HR software and advisory services innovation and product excellence.

• Achieved major shareholding due to his contributions.

• Led governance and buyer narrative for successful exit (2024).

As CEO at Zonda Global and Zonda Care & Marine Seven, Group COO Venturely, he led a $20m portfolio of companies across healthcare staffing, NDIS services, and luxury/recreational marine retail. Reported to PE Board. 

• Zonda Global: Transformed losses to 34% gross profit, stabilised operations and delivered double digit revenue growth.

• Zonda Care: Resolved major compliance risks, increased revenue by double digits and positioned for successful sale.

• Marine Seven: Lifted operational efficiency across national marine group, integrated 5 acquisitions (NSW, QLD, VIC, SA x 2), and grew forecast annual revenue by double digits.

• Venturely: Directed shared services (HR, IT, Marketing, Sales) across the portfolio.

As CEO & Managing Director at Kolling Foundation, he led a medical research foundation established by Royal North Shore Hospital, University of Sydney, etc.

• Achieved double-digit growth.

• Launched $100M Kolling Building.

• Fixed complex governance and finance risks.

As Commercial Director at Sharing Minds, he successfully commercialised and scaled a new legal software division (SaaS, professional services, etc).

• Grew sales by over $1 million (from zero) in just 6 months. Plus built a high 6 figure pipeline.

• Achieved 58% annual recurring revenue and profitability from year 1.

• Signed up over 1000 licensed users in just 5 months.

• Sold over 1200 pre-paid professional services hours.

• Building national distribution strategy and strategic partner ecosystem.

• Driving commercial model, pricing, and digital sales engine.

• Driving product enhancement (UX, AI, add-on modules, etc).

As National General Manager Sales & Marketing at The Housing Industry Association (HIA) for over 2 years, he led company-wide commercial operations for one of Australia's largest industry associations. Supporting builders, renovators, trade contractors, developers, and suppliers with a wide range of services such as advocacy, business advice, legal support, training and development, apprentices, national events and awards, publications, Home Ideas Centres and HIA Shops.

• Transformed declining revenue and membership into double-digit revenue growth. Resulting in increased revenue ($85M+) and expansion of membership to 50,000+ and apprentices to 600+.

• Delivered a successful national restructure (23 offices, 200+ staff).

• Setup new business partner program and increased to 10,000+ members.

As National Sales Director for Sensis for over 4 years, he led commercial operations for several top performing divisions in Sensis, part of Telstra.

• Helped grow core business revenue from $909 million in 2001 to over $1.8 billion by 2006.

• Led teams to deliver over 200% sales growth and record results year on year. Promoted 4 times.

• Setup a national sales team responsible for over 5,000 government accounts and led it to deliver improved service levels and top sales results year on year.

• Cultivated relationships with high-value business and government accounts, including Sony, Visa, Mastercard. Hyundai, Mirvac, Sonic Healthcare, Ford, Centrelink, Defence, AFP, ATO, Parliamentarians, ASIO, and embassies such as USA & China, ensuring 99.9% uptime and adherence to strict SLAs.

• Represented Sensis as ‘Corporate Sponsor of the National Press Club’ for 2+ years.

• Won numerous awards & honours: Top Sales Award (3x), CEO Club Award (3x), Top Sales Manager Award (2x), National Salesperson of the Month/Year Awards, etc.

As CEO at ITBIZ, he founded, grew and sold an IT business for a profit. He led the whole organisation to provide a wide range of IT services and support to small and medium customers.

As Acting CEO Image Training Systems/SALES CYBERNETICS, he helped the Managing Director modernise systems and operations, increase sales and profitability, and plan succession/sales for a national sales training company.

As Acting CEO Image Book Company/Brian Adams Group, he helped the Managing Director modernise systems and operations, increase sales and profitability, and plan succession/sales for a national online marketplace (books, CDs, etc).

As Chief Technology & Product Officer at BetterHR (10+ years, concurrent with roles as CEO and Chief Operating Officer, etc).

As Director of Sales & Marketing at ColorTile (retail showrooms, trade customers, major projects such as 1 Bligh St Sydney, Hilton Hotel Gold Coast, Mercedes Showrooms, Honda Showrooms, etc).

As Senior Advisor to a Member of Parliament, he served as a source of guidance and assistance for a member of the executive government. Conducted in-depth research on complicated policy topics. Drafted high-quality documents, briefing notes, and reports. Planned high-profile events with a wide range of influential parties.

As IT Manager for government authorities, he held IT roles, including over 7 years in senior management roles leading multi-million dollar IT projects and budgets, a diverse set of skilled IT professionals, and complex multi-site IT operations.

Over 20 Appointments At Board Level:

• Boards & Committees Experience

Hundreds of Satisfied Clients:

• Testimonials