Executive Management

Sean Wilson is an accomplished executive leader with over a decade in CEO roles, and over 10 years in senior leadership roles such as Chief Operating Officer, Chief Commercial Officer, Chief Technology & Product Officer, National General Manager Sales & Marketing, etc.

He's led whole organisations, scaled several multi-million-dollar businesses, and built many high-performing teams. With proven skills in creating strategies, as well as preparing and executing detailed plans of action to achieve short, medium, and long-term business objectives (business growth, financial stability, operational efficiency, customer and employee satisfaction, succession/exit/sale, etc).

Strategically Adaptable Leadership Style

Sean has a highly adaptive leadership style. With proven ability to adapt strategically as needed to achieve mission-critical outcomes, minimise risks, and maximise success.

• Start-ups – Entrepreneurial Leadership: Sean thrives in fast-moving, ambiguous environments where there’s no playbook. His leadership style is entrepreneurial — curious, decisive, and bold. He’s comfortable operating without process or permission, moving quickly to test ideas, learn fast, and build momentum. He creates just enough structure to enable growth, not slow it down.

• High-growth / Scale-ups – Adaptive Leadership: As organisations expand, Sean shifts to an adaptive leadership style — balancing entrepreneurial energy with operational discipline. He focuses on building scalable systems, empowered teams, and cultures that can grow without breaking. He knows when to tighten controls and when to give freedom, preserving creativity while embedding accountability.

• Mature Organisations – Strategic and Coaching Leadership: In established environments, Sean adopts a strategic, coaching-oriented leadership approach. He focuses on optimisation, governance, and long-term performance, while empowering leaders to deliver results. He drives innovation and efficiency through insight, collaboration, and disciplined execution, ensuring the organisation remains both stable and forward-looking.

• Transformation or Turnarounds – Transformational Leadership: This is where Sean’s transformational leadership shines. He leads with courage, clarity, and empathy — making tough decisions, redefining culture, and inspiring confidence in times of uncertainty. He challenges legacy thinking, simplifies complexity, and creates alignment and energy for change, turning ambiguity into direction and momentum.

Over 20 Years of Executive Experience / Over 10 Years CEO Success

As CEO & Managing Director at BetterHR for over 7 years, he led a national HR SaaS and employment law advisory firm supporting over 60,000 users. Reported to the Board. Delivered full commercial, operational, and product leadership. His contributions were recognised with equity.

• Doubled revenue & gross profit; increased share value 250%+ using internal cashflow only.

• Expanded customer base to 60,000+ users and increased ACV & retention.

• Secured long-term strategic alliances: Telstra, Telstra Health, ADP Payroll, franchise networks & industry bodies.

• Delivered 25+ digital transformation projects including complete SaaS rebuild and mobile platform.

• Led service delivery across 300+ partners and all internal functions: HR, Sales, Marketing, Finance, Tech.

• Served as Board Director, Company Secretary & Public Officer for 7 years.

• Won multiple awards for leadership, and HR software and advisory services innovation and product excellence.

• Achieved major shareholding because of his contributions. Successful exit in 2024.

As CEO at Zonda and Group COO Venturely, he led a multi-entity portfolio across healthcare staffing, NDIS services, and luxury/recreational marine retail. Reported to PE Board. 

• Transformed Zonda Global from losses to 34% gross profit in 6 months, stabilising operations and improving revenue ($6m+).

• Resolved major compliance risks, increased revenue ($1m+) and positioned Zonda Care for successful sale.

• Integrated 5 acquisitions for Marine Seven, lifted operational efficiency across national marine group (NSW, QLD, VIC, SA) and grew forecast annual revenue ($10m+).

• Directed shared services (HR, IT, Marketing, Sales) across the portfolio.

As CEO & Managing Director at Kolling Foundation, he led a medical research foundation established by Royal North Shore Hospital, University of Sydney, etc.

• Achieved double-digit growth; launched $100M Kolling Building; led governance, finance & compliance.

As National General Manager Sales & Marketing at The Housing Industry Association (HIA) for over 2 years, he led company-wide commercial operations for one of Australia's largest industry associations. Supporting builders, renovators, trade contractors, developers, and suppliers with a wide range of services such as advocacy, business advice, legal support, training and development, apprentices, national events and awards, publications, Home Ideas Centres and HIA Shops.

• Transformed declining revenue and membership into double-digit revenue growth. Resulting in increased revenue ($85M+) and expansion of membership to 50,000+ and apprentices to 600+.

• Delivered a successful national restructure (23 offices, 200+ staff).

• Setup new business partner program and increased to 10,000+ members.

As National Sales Director for Sensis for over 4 years, he led commercial operations for several divisions in Sensis, Telstra’s marketing/advertising arm. Helping Sensis reach $2b+ turnover.

• Delivered over 200% (multi-million-dollar) sales growth and record results. Promoted 4 times.

• Setup a national sales team responsible for over 5,000 accounts and led it to achieve top sales awards and record sales results for over 2 years.

• Cultivated relationships with high-value business and government accounts, including Sony, Visa, Mastercard. Hyundai, Mirvac, Sonic Healthcare, Ford, Centrelink, Defence, AFP, ATO, Parliamentarians, ASIO, and embassies such as USA & China, ensuring 99.9% uptime and adherence to strict SLAs.

• Represented Sensis as ‘Corporate Sponsor of the National Press Club’ for 2+ years.

• Won numerous awards & honours: Top Sales Award (3x), CEO Club Award (3x), Top Sales Manager Award (2x), National Salesperson of the Month/Year Awards, etc.

As CEO at ITBIZ, where he founded, grew and sold an IT business for a profit. He led the whole organisation to provide a wide range of IT services and support to small and medium customers.

As Acting CEO Image Training Systems/SALES CYBERNETICS, he helped the Managing Director modernise systems and operations, increase sales and profitability, and plan succession/sales for a national sales training company.

As Acting CEO Image Book Company/Brian Adams Group, he helped the Managing Director modernise systems and operations, increase sales and profitability, and plan succession/sales for a national online marketplace (books, CDs, etc).

As Group COO at Venturely (private equity, mergers & acquisitions, business consulting & advisory, managed services (HR, IT, sales, marketing, etc).

As Chief Technology & Product Officer at BetterHR (10+ years, concurrent with roles as CEO and Chief Operating Officer, etc).

As Director of Sales & Marketing at ColorTile (retail showrooms, trade customers, major projects such as 1 Bligh St Sydney, Hilton Hotel Gold Coast, Mercedes Showrooms, Honda Showrooms, etc).

As Senior Advisor to a Member of Parliament, he served as a source of guidance and assistance for a member of the executive government. Conducted in-depth research on complicated policy topics. Drafted high-quality documents, briefing notes, and reports. Planned high-profile events with a wide range of influential parties.

As IT Manager for government authorities, he held IT roles, including over 7 years in senior management roles leading multi-million dollar IT projects and budgets, a diverse set of skilled IT professionals, and complex multi-site IT operations.

Over 20 Appointments At Board Level:

• Boards & Committees Experience

Hundreds of Satisfied Clients:

• Business Advisor/Consultant

• Testimonials