Business Management

Sean Wilson has over 20 years of business management experience, including over a decade in C-suite (CEO, COO, Managing Director, etc).

He has successfully managed operations across a wide range of sectors—including HR, technology, healthcare, recruitment, media, government, retail, and more - overseeing complex organisations, large teams, and multi-million-dollar budgets.

Sean’s management experience spans every facet of business operations: strategy, sales, marketing, finance, HR, IT, legal, and governance. He has led national and international companies through critical phases of growth, transformation, and turnaround—often inheriting underperforming businesses and leading them to stability and profitability.

As CEO & Managing Director of BetterHR, he managed a company with over 60,000 users and more than 300 partners, including Telstra, ADP, and leading franchise groups. He oversaw full P&L responsibilities, led cross-functional teams, and implemented operational systems that improved efficiency, customer retention, and financial outcomes. His leadership was instrumental in achieving national awards for business excellence and sustained growth—even through challenging conditions like the COVID-19 pandemic.

In executive management roles at Zonda, Venturely, Sensis, and the Housing Industry Association, he managed large-scale operations and teams of up to 300 staff across multiple sites and borders. He also led national restructures, implemented scalable systems, and built data-driven management frameworks to improve performance and decision-making. He's also served on over 20 boards & committees.

With qualifications in business, management, marketing, and legal studies—and certifications in governance and company directorship—Sean brings both strategic vision and practical leadership to every organisation he serves. Known for his integrity, commercial acumen, and ability to execute under pressure, he is passionate about helping businesses grow through smart, disciplined management.

PLANNING

• Preparing detailed plans of action to achieve short, medium and long-term business objectives (eg. business plans, budgets, project plans, etc);

LEADING

• Building and motivating cross-functional teams of people to achieve mission-critical outcomes and other business objectives. 

MANAGING

• Assuring tasks are done on time, and to required standards of excellence such as setting up regular reporting schedules and empowering people through freedom of action but with clear boundaries of expectations and control.

INNOVATING

• Seeking new, better, faster methods and techniques to do the job more efficiently such as continually reorganising, restructuring and reengineering to reduce costs, complexity and delays; and continually setting better priorities and concentrating people and resources on more valuable tasks and activities.

MARKETING

• Increasing demand by identifying consumer needs and wants, determining which target markets the organisation can best serve, and developing and managing the appropriate products, services and commercial strategies to satisfy that market.

SELLING

• Building, developing and leading high-performing multi-channel sales teams to increase revenue from new or existing products and markets. As well as growing sales from online channels.

MEASURING

• Establishing clear metrics, scorecards and standards for each key job and activity to ensure all reports know exactly what they are supposed to do, in what order of priority, and how successful performance will be measured and rewarded.

REPORTING

• Establishing and maintaining timely methods to report results to key stakeholders such as boards & committees, senior leadership, operational management and front-line staff.

And more.