CEO Profile

SEAN WILSON

CEO | Managing Director | Board-Appointed Executive

Turnaround & Scale • PE Value Creation • SaaS & Regulated Environments

Loss-to-Profit • ARR Growth • Capital Discipline • Exit Preparation

Sydney NSW • 0448 827 718 • sean@seanwilson.com.au 

LinkedIn: linkedin.com/in/seanadrianwilson • www.seanwilson.com.au

EXECUTIVE SNAPSHOT

• Board-appointed CEO with 10+ years leading PE-backed, and regulated organisations

• Full P&L ownership across $20m–$85m portfolios

• Repeated loss-to-profit turnarounds and exit preparation/execution

• Proven ARR growth, SaaS scale and capital discipline

• Trusted by boards to resolve governance, compliance and operational risk

PROVEN CEO IMPACT

BetterHR – CEO & Managing Director (2013–2024)

• Doubled revenue and gross profit; increased enterprise value 250%+ (self-funded)

• Scaled to 60,000+ users and 300+ partners

• Rebuilt SaaS platform; improved retention, ACV and scalability

• Secured strategic alliances with Telstra, Telstra Health, ADP

• Progressed internally from CCO → COO & Deputy CEO → CEO & MD (>7 years)

• Served concurrently as Board Director, Company Secretary and Public Officer

• Achieved major shareholding due to his contributions

• Led governance and buyer narrative for successful exit (2024)

Zonda Group / Marine Seven – CEO | Venturely – Group COO (2024–2025)

• Appointed by PE investors to stabilise a $20m+ multi-entity portfolio

• Converted losses into 34% gross profit

• Resolved material compliance and governance risk in regulated healthcare

• Integrated 5 acquisitions across 4 states

• Positioned assets for successful sale and transition

Sharing Minds (Asta Group) – Commercial Director (2025–Present)

• Built new legal tech division from zero to $1m+ revenue in 6 months

• Achieved 58% ARR and profitability in year one

• Designed national GTM, pricing and partner strategy

EARLIER EXECUTIVE CAREER (SUMMARY)

• Kolling Foundation - CEO (2008-2010)

• Image Training Systems - Acting CEO (2012-2013)

• Housing Industry Association - National General Manager Sales & Marketing (2006 – 2008)

• ColorTile - Director of Sales & Marketing (2011-2012)

• Sensis - National Sales Director (2001-2006)

BOARD & GOVERNANCE

• Board Director, Company Secretary & Public Officer (multiple entities)

• Deep experience reporting to boards and private equity investors

• Australian Institute of Company Directors (AICD) + CEO Institute, AHRI, ICDA

CEO VALUE CREATION PATTERN

• Stabilise → Restructure → Scale → Exit-Ready

• Risk resolution • Leadership reset • Capital discipline • Buyer-ready governance

Reputation

Known as a decisive, commercially minded CEO trusted to take control in complex, high-stakes environments and leave businesses materially stronger than found.

I am typically appointed by boards and investors when growth has stalled, risk has accumulated, or a business must be stabilised, professionalised and prepared for scale or exit. I bring an owner’s mindset, full P&L accountability, and a proven ability to convert complexity into enterprise value.