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Sean Wilson has over two decades of commercial management experience, ensuring the profitable management of companies, projects, and contracts.
He has a strong background in sales and marketing, business development, product thinking and leading complex organisations and divisions, including roles such as CEO, COO, Chief Commercial Officer, National General Manager Sales & Marketing, and National Sales Director.
His expertise includes:
Scaling Complex Organisations:, Held P&L accountability up to $85m, led large cross-functional teams of more than 300 in up to 10-figure enterprises, led company-wide commercial, HR and IT operations, as well as product creation, turnarounds and transformations, built multi-million-dollar new businesses from scratch, delivered record-breaking sales in small, medium and big business, ACV and ARR growth, margin expansion, and exit-ready operating models.
Driving Commercial Growth: Delivered 137% annual revenue growth, 141% annual gross profit growth, and 252% share value growth at BetterHR, scaled new ventures, created new product and service lines, developed new pricing strategies, and executed turnaround strategies that led to record financial results. Earned 15% ownership of BetterHR from performance. Positioned the company for sale, attracted strong interest from potential buyers. Managed business and government accounts up to $1m+.
Partnership Development & Management: Secured high-value partnerships (e.g., Telstra, ADP, Westfield, Government), and built national partner sales pipelines across diverse industries.
Operational Oversight: Directed large cross-functional teams and led full operational portfolios including HR, IT, finance, legal, marketing, and service delivery across multiple companies and industries.
Governance & Board Roles: Served on 20+ boards and advisory committees, contributing in roles such as Chair, Company Secretary, and Public Officer.
Industries he has impacted include:
HR, tech
healthcare
recruitment
media
government
retail
and more
He has earned national recognition and awards for his leadership, innovation, and commercial acumen.
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