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Sean Wilson has over two decades of commercial strategy experience.
He has successfully created and executed data-driven plans that have delivered sustainable growth across a wide range of sectors. Aligning sales, marketing, and product teams to maximize customer value and market share.
He is an expert in analysing data to define "where best to play" and "how best to win," including market segmentation, value propositions, pricing, and revenue optimization.
He has proven ability to lead the key components of a commercial strategy to maximise success, including:
Market & Competitor Analysis: Understanding market demands, trends, and competitor strengths to find unique positioning.
Value Proposition & Pricing: Creating tailored offerings and setting optimal prices to improve profit margins.
Go-to-Market (GTM) Approach: Determining how to reach target audiences, including direct vs. indirect sales channels.
Commercial Operating Model: Organising teams (sales, marketing, product) for efficient execution.
He has a strong background in sales and marketing, business development, product thinking, and leading complex organisations and divisions, including roles such as CEO, COO, Chief Commercial Officer, National General Manager Sales & Marketing, and National Sales Director.
His expertise includes:
Scaling Complex Organisations:, Held P&L accountability up to $85m, led large cross-functional teams of more than 300 in up to 10-figure enterprises, led company-wide commercial, HR and IT operations, as well as product creation, turnarounds and transformations, built multi-million-dollar new businesses from scratch, delivered record-breaking sales in small, medium and big business, ACV and ARR growth, margin expansion, and exit-ready operating models.
Driving Commercial Growth: Delivered 137% annual revenue growth, 141% annual gross profit growth, and 252% share value growth at BetterHR, scaled new ventures, created new product and service lines, developed new pricing strategies, and executed turnaround strategies that led to record financial results. Earned 15% ownership of BetterHR from performance. Positioned the company for sale, attracted strong interest from potential buyers. Managed business and government accounts up to $1m+.
Partnership Development & Management: Secured high-value partnerships (e.g., Telstra, ADP, Westfield, Government), and built national partner sales pipelines across diverse industries.
Operational Oversight: Directed large cross-functional teams and led full operational portfolios including HR, IT, finance, legal, marketing, and service delivery across multiple companies and industries.
Governance & Board Roles: Served on 20+ boards and advisory committees, contributing in roles such as Chair, Company Secretary, and Public Officer.
Industries he has impacted include:
HR, tech
healthcare
recruitment
media
government
retail
and more
He has earned national recognition and awards for his leadership, innovation, and commercial acumen.
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