Proven Track Record

Led the stabilisation, turnaround and growth of a national HR, employment law and SaaS business, strong year on year sales growth, 150%+ share value increase in his first 2 years as CEO (from $16.71 in 2018 to $42.08 in 2020, with the share price remaining above the level inherited for more than six years). Funded entirely through internal cashflow. Expanded the customer base to more than 60,000 users and built long-term strategic relationships with Telstra, Telstra Health, ADP Payroll, franchise networks and industry bodies. Led the business through significant technology and product transformation, including the redevelopment of the SaaS platform and mobile capabilities, while overseeing all internal functions and service delivery across more than 300 partners. Achieved 100% compliance rating with zero insurance claims, including through the COVID-19 period. Served on the Board as Director, Company Secretary, Public Officer and Acting Chair, with responsibility across governance, financial controls, risk, audit, strategic planning and commercialisation. Handled complex compliance matters and shareholder disputes. The business was successfully sold in 2024.

Led a complex multi-business portfolio through transformation and growth. Integrated five acquisitions across NSW, QLD, VIC and SA, restructured national operations, removed inefficiencies and reduced costs while improving commercial performance. Transformed previously loss-making operations into a business delivering 34% gross profit and achieved 12-month strategic and operational targets in half the planned timeframe. Increased exit velocity by three months, managed complex legal and compliance risks and created and launched Boat Search, an e-commerce marketplace. Also oversaw national managed services across IT, HR, marketing and sales (through Venturely) and positioned the portfolio for a successful 2025 exit.

Led company-wide commercial operations across membership, training, events, retail, publications, Home Ideas Centres and the national call centre. Increased revenue to more than $89m, turned declining membership into growth and grew the member base to more than 50,000 with saves, win backs and more than 10,000 new members. Expanded training to more than 500 courses and 8,000 participants, grew apprenticeships beyond 600 and expanded the retail network to more than 20 locations. Launched a new online marketplace, helped establish and commercialise Home Ideas Centres in Canberra and the Hunter, expanded member events and led an enterprise-wide transformation across 23 sites.

Progressed from Account Manager to National Sales Director in less than two years. Consistently reached and exceeded sales targets: Year 1, $1.087m+ in sales, 366% vs target, Year 2, $9m+ in sales, 217% vs target, Year 3-5, $33m+ in sales, 116% vs target. Helped grow revenue from $909m in 2001 to over $1.8b by 2006, including over $20m in individual sales. Cultivated relationships with high-value accounts: Sony, Visa, Mastercard, Hyundai, etc. Setup a new national sales team for 5000 government accounts. Transformed seriously troubled listings operation, with significant privacy, security and accuracy issues across existing records: Centrelink, ATO, Defence, ASIO, National Security Hotline, Parliamentarians, Judges, embassies such as USA & China). Grew several accounts to $1m+. Worked with the Department of Prime Minister & Cabinet to develop and roll out a mandatory Australian Government branding policy (with the Commonwealth Coat of Arms and the words "Australian Government," a horizontal line, and the specific department or agency name) in June 2003. Represented Sensis as corporate sponsor of National Press Club Address for 2+ years. Won numerous awards & honours: Top Sales Award (3x), CEO Club Award (3x), Top Sales Manager Award (2x), National Salesperson of the Month/Year Awards, etc. Progressed internally from Account Manager (3 months) → Senior Account Manager (9 months) → Key Account Manager (9 months) → National Sales Director (Almost 3 years).

Led the medical research charity partner for Northern Sydney Local Health District. Supporting more than 200 doctors and scientists working across Royal North Shore Hospital, the Kolling Institute, North Shore Private Hospital, Ryde Hospital, Hornsby Hospital, Macquarie Hospital, Community Health Centres and Mental Health Drug and Alcohol Services, etc. Stabilised operations, reset the operating model and delivered more than $1m in revenue growth while achieving 12-month strategic and operational targets in half the planned timeframe. Strengthened governance, finance and compliance, resolved complex banking, payment, audit and legal issues and helped launch the new $100m Kolling Building. Attracted high-profile new partners including Westfield Group and served as Board Director, Company Secretary, Public Officer and member of the Finance, Investment & Audit Committee and Andrew Olle Memorial Trust Committee.

Brought in for a 12-month project to commercialise a new SaaS division within Asta, a Microsoft Gold Partner. Built the sales and marketing capability from scratch, growing sales from zero to more than $2m across the financial year and banking more than $1m in the first 180 days. Achieved profitability in year one through disciplined pricing, cost control and go-to-market execution. The platform supported 1,200+ licensed users, 1,600+ professional service hours and migrations involving more than 700,000 legal clients, 1.5m legal records and 10TB+ of sensitive documents. Delivered product enhancements including a Real-Time Virtual Voice Agent and NJAP Reporting, maintained business continuity and delivered the 12-month strategic and operational targets in half the planned timeframe.

Led a multi-million-dollar sales and marketing operation across retail showrooms, trade customers, project builders and major projects. Delivered double-digit growth across more than 10 sites, established a new tiling installation division, developed a bathroom products range and launched an online marketplace.

Founded and built an IT services business from scratch, developing the proposition, winning customers, building the team and establishing the operating capability required to scale. Built a profitable business and successfully exited.

Brought in for a three-month project to address declining performance. Developed and launched a new go-to-market strategy, improved market positioning, won new business and introduced a structured lead, pipeline and sales management system that turned around financial performance.

Developed and executed the go-to-market strategy for a national community media business, expanding its community marketing, ground and jersey advertising and sponsorship proposition across more than 8,000 sporting clubs and a network of more than 100 radio stations. Launched the Close to Home Media and Local Radio Works brands and earned equity through value creation.

Provided commercial and strategic advice to a global music marketplace, developing and executing go-to-market strategies that improved revenue and supported expansion into the USA and other international markets. Earned equity through value creation.

Provided senior advisory services to a Parliamentary Secretary to the NSW Premier, including high-level policy research, briefing notes and support for government events and stakeholder engagement.

Managed IT services across multiple sites within a large government organisation, building an early foundation in technology, operational management and service delivery.

Elected Chair of a strata committee, with responsibility for property maintenance, budgets and expenditure, insurance, by-law enforcement, committee governance, meetings, voting and resident communications.