Sales & Commercial Growth

Sean Wilson has a strong background in sales leadership, business development and commercial growth, combining more than 20 years of executive experience with a hands-on track record of personally winning customers, developing major accounts and closing millions of dollars in sales.

He has progressed from frontline sales and account management into National Sales Director, Commercial Director, National General Manager Sales & Marketing, COO and CEO roles. This provides a practical understanding of the complete sales process, from prospecting and pipeline development through to proposals, negotiation, account growth and long-term customer relationships.

Sean has led sales and commercial functions across B2B, B2C and B2G markets, including advertising, SaaS, professional services, retail, healthcare, disability services, recruitment and industry associations. His leadership experience includes teams of more than 300 people, national operations across multiple locations and P&L accountability of up to $89 million.

He is equally comfortable establishing commercial strategy with a Board, building and coaching sales teams, developing strategic partnerships and personally supporting major opportunities. His approach combines sales discipline, customer understanding, commercial judgement and practical execution.

Proven Impact & Results

Sensis: Exceptional personal sales performance and national leadership

Sean built a strong sales career at Sensis, part of Telstra, progressing from Business Analyst through Account Manager, Senior Account Manager and Key Accounts Manager to National Sales Director.

His achievements included:

• Year 1 Q1, Account Manager: Achieved his annual sales target within three months and was promoted to Senior Account Manager.

• Year 1, Q2-4, Senior Account Manager: Generated $1.087m+ in sales growth individually, achieving 366% vs target and received the number-one sales award. Received CEO Club recognition and an Outstanding Achiever Award.

• Year 2, Key Accounts Manager: Generated more than $9 million in sales individually, achieving 217% of target, received the number-one national sales award for net sales, earned a second CEO Club award and National Salesperson Award.

• Year 3-5, National Sales Director: Generated more than $33.9 million in sales across the team, achieving 116% of target and received a third CEO Club award.

As National Sales Director, Sean led commercial operations across White Pages, Yellow Pages, Whereis, Trading Post, Sensis 1234 and Telstra Directory Assistance. He delivered strong year-on-year sales growth in his leadership context, developed accounts exceeding $1 million and led major customer relationships with Sony, Visa, Mastercard, Hyundai, Mirvac, Sonic Healthcare and Ford.

He also established a national government sales and service capability supporting more than 5,000 government accounts, including Commonwealth departments, agencies, statutory authorities, the judiciary and foreign diplomatic missions. During this time he supported the Department of Prime Minister & Cabinet with the development and rollout of consistent Australian Government branding requirements.

Sharing Minds: Commercialising a new SaaS business

As Commercial Director at Sharing Minds, part of Asta, Sean helped take a new SaaS division from concept to market.

He developed the commercial foundations, built the sales pipeline, engaged prospective customers, negotiated opportunities and converted prospects into paying clients.

Within six months, sales grew from zero to more than $1 million in banked sales, exceeding $2 million for the financial year across all channels. The business also secured more than 1,000 licensed users and over 1,600 prepaid professional service hours, with 58% annual recurring revenue confirmed for the following year.

This demonstrates Sean's ability to combine go-to-market strategy with direct customer engagement and sales execution.

Housing Industry Association: National sales and membership growth

As National General Manager Sales & Marketing at HIA, Sean led membership managers, field sales, retail teams and commercial functions across 23 offices and more than 300 employees.

He transformed declining membership and revenue into double-digit revenue growth, helping grow revenue to more than $89 million and membership to more than 50,000. He led the national restructure, returned underperforming operations to profitability and established a national business partner program that grew to more than 10,000 members.

His responsibilities also covered the national member service centre, Home Ideas Centres, publications, events, training and other commercial services.

BetterHR: Scaling sales and recurring revenue

As COO and later CEO of BetterHR, Sean led the commercial performance of a national HR SaaS and employment law services business.

He aligned sales, marketing, product development and customer service to support customer acquisition, subscription growth, retention and partner channels. The business grew to more than 60,000 users and over 300 partners, including Telstra and ADP.

During his tenure, revenue and gross profit doubled, while share value increased by more than 150%.

ColorTile: Retail, trade and major projects

As Director of Sales & Marketing, Sean led sales across retail showrooms, trade customers, project builders and major projects.

Working closely with the Managing Director, he strengthened customer relationships and commercial performance across multiple channels, supporting thousands of retail customers and major property developers. The business achieved double-digit revenue and profit growth.

Zonda and the wider Venturely portfolio

As Group CEO, Sean led national sales and marketing teams across healthcare staffing, disability services, retail dealerships and managed services.

He worked to reverse declining customer numbers, strengthen commercial processes and restore growth and profitability. The role involved aligning sales and marketing activity with operational capacity, service quality and financial performance across a portfolio of businesses with more than 300 people.